After a successful launch in Arizona, Phoenix-based sisters Jenna Biancavilla and Janice Utke are taking their women-focused fintech startup, Svvy®, nationwide. Designed to close the trust gap in financial services, Svvy connects women with licensed, pre-vetted financial advisors through a free, easy-to-use digital platform.
The concept behind Svvy was born from the sisters’ shared mission to ensure women have access to financial guidance they can trust – without pressure or sales tactics. Biancavilla, an award-winning financial advisor and founder of Pearl Capital Management, teamed up with her sister, who brings a decade of tech industry experience, to create a platform that meets women where they are: online, busy, and looking for honest support.
Svvy’s growth beyond Arizona now makes it possible for women across the U.S. to take a free, two-minute online quiz where they’re then matched with trustworthy financial professionals in their state. Every advisor on the platform is screened through a rigorous vetting process focused on ethics, credentials, and a client-first philosophy.
“Too often, the financial services industry has failed women, prioritizing sales over service,” Biancavilla said. “We built Svvy to change that; to give women access to licensed professionals who understand their goals and genuinely care about their outcomes.”
The timing of Svvy’s expansion is no coincidence. According to recent data, women now control 51 percent of personal wealth in the U.S., and by 2030, they’re expected to oversee 70 percent of global household wealth. Despite these numbers, many women still feel overlooked or patronized by traditional financial advisors. In fact, nearly half of female investors report being treated unequally or dismissed in financial conversations.
With rising demand for female-focused financial support, Svvy’s selective approach to onboarding advisors ensures quality remains high as the platform scales.
“Women are stepping into unprecedented financial power,” Biancavilla said. “They deserve reliable, respectful, and knowledgeable professionals and advisors who truly listen. That’s what Svvy is all about.”
Whether navigating life changes like retirement, career shifts, divorce, or long-term planning, Svvy is redefining what financial empowerment looks like – one trusted connection at a time. Learn more or take the quiz at besvvy.com.
Author: Mallory Gleich
